The right mix of customer journey mapping (CJM) tools can give you data from multiple customer touchpoints and channels. The more complicated the customer journey, the more data you need to map it out. They tell you where your visitors came from (in the world or on the web), how they behave on your website, and gather feedback directly from users. What are customer journey mapping tools?Ĭustomer journey mapping tools-also known as user journey mapping tools- are digital tools that collect and present quantitative and qualitative data about how users interact with your product or website so you can better understand your buyer persona. In this chapter, we’ll walk you through three categories of tools, and how to choose the right tool(s) for your business to improve your workflow. Customer journey mapping tools are your vehicle to building a data-driven customer journey map (CJM).
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